The principles that guide our entity are consensus, participation and representativeness of the entire destination, both from the public and private sectors, with the clear objective of achieving a tourism development based on creativity, tourism quality, sustainability and knowledge.
Wine tourism is the main attraction in the area, and it allows economic growth and development. Furthermore, it gives us the opportunity to position Penedès as a tourist destination with a unique identity, which enhances the values of the region, its landscape, its gastronomy and its culture.
Over the years, the activities and options for tourists have continued growing in the destination, led by the private sector, and it has allowed us today to have a catalog of unique tourist proposals that have facilitated the positioning of the destination in certain segments and markets. Now is the time to accompany municipal and inter-municipal initiatives to increase tourist services and destination attractions, both for tourists and residents. The continuous improvement of cultural and natural tourist resources, the beautification of municipalities, welcoming visitors, signage, mobility, etc. they are necessary to achieve the tourist destination we want.
The main strategic objective that we want to achieve is framed in ensuring that Penedès becomes a tourist destination of reference, and the promotion will give us the main tool to raise awareness of the destination brand, both for the local and international public. Our commitment is to sustainable, quality and professional tourism, seducing the visitor with unique, authentic, quality services and attractions.