Consorci de Promoció Turística del Penedès - Penedès Tourist Board

About us

The Consorci de Promoció Turística del Penedès - Penedès Tourist Board is the official public-private entity in the area that has been working since 1999 for the management and strategic planning of tourism in our destination. It does so in direct coordination with the public entities of the destination, such as the County Councils, Town Halls, private entities and associations, as well as provincial and regional tourism management agencies, and also coordinated with private companies through the wine tourism cluster, the Penedès Wine Route.

The Tourist Board manages the promotion and positioning of the destination brand Penedès Turisme.

Our values and goals

The principles that guide our entity are consensus, participation and representativeness of the entire destination, both from the public and private sectors, with the clear objective of achieving a tourism development based on creativity, tourism quality, sustainability and knowledge.

Wine tourism is the main attraction in the area, and it allows economic growth and development. Furthermore, it gives us the opportunity to position Penedès as a tourist destination with a unique identity, which enhances the values ​​of the region, its landscape, its gastronomy and its culture.

Over the years, the activities and options for tourists have continued growing in the destination, led by the private sector, and it has allowed us today to have a catalog of unique tourist proposals that have facilitated the positioning of the destination in certain segments and markets. Now is the time to accompany municipal and inter-municipal initiatives to increase tourist services and destination attractions, both for tourists and residents. The continuous improvement of cultural and natural tourist resources, the beautification of municipalities, welcoming visitors, signage, mobility, etc. they are necessary to achieve the tourist destination we want.

The main strategic objective that we want to achieve is framed in ensuring that Penedès becomes a tourist destination of reference, and the promotion will give us the main tool to raise awareness of the destination brand, both for the local and international public. Our commitment is to sustainable, quality and professional tourism, seducing the visitor with unique, authentic, quality services and attractions.

Members of Penedès Tourist Board

Penedès Tourist Board, in accordance with the provisions of article 113 of Law 26/2010, of August 3, is a public law entity, has an associative nature, voluntary nature, its own legal personality and capacity to create, manage services, carry out activities and tasks for the performance of its purposes, of indefinite duration. 

Members of Penedès Tourist Board are those public entities and private entities who have purposely expressed their will to join the Consorci and commit to a contribution to the tourism development of the destination.

The members of PenedèsTourist Board are:



Consell Comarcal de l'Alt Penedès Consell Comarcal del Baix Penedès
Consell Comarcal del Garraf Ajuntament de Mediona
Ajuntament de Vilafranca del Penedès Ajuntament de Subirats
Ajuntament de Castellet i la Gornal Ajuntament d'Avinyonet del Penedès
Ajuntament de Font-rubí Ajuntament de Les Cabanyes
Ajuntament de Sant Llorenç d'Hortons Ajuntament d'Olèrdola
Ajuntament de Torrelles de Foix Ajuntament de Banyeres del Penedès
Ajuntament de Calafell Ajuntament de Sant Martí Sarroca
Ajuntament de La Bisbal del Penedès Ajuntament d'El Vendrell
Ajuntament de Sant Sadurní d'Anoia Ajuntament de Gelida
Ajuntament de Sant Quintí de Mediona Ajuntament de Santa Margarida i els Monjos
Ajuntament d'El Pla del Penedès Ajuntament de Pontons
Ajuntament de Sant Cugat Sesgarrigues Ajuntament de Cunit



D.O. Penedès La Carretera del Vi



Ajuntament de Sant Pere de Riudebitlles Ajuntament de Torrelavit
Ajuntament de Sant Jaume dels Domenys Ajuntament de Castellví de la Marca
Ajuntament de La Granada Ajuntament de Santa Fe del Penedès
Ajuntament de Bellvei Ajuntament de Pacs del Penedès
Ajuntament de Puigdàlber Ajuntament d'Olesa de Bonesvalls
Ajuntament de Piera Ajuntament de Vilobí del Penedès



IGP Gall del Penedès AECAVA Pinnae


The Tourist Board is member of...

As a public entity that manages tourism in the destination, Penedès Tourist Board is part of the province, region and state Tourist Boards, to improve positioning and coordinate tourism strategies.
The tourist brand of the destination is PENEDÈS TURISME, thus integrated into the tourist brands of Catalonia, Barcelona is much more, Costa Barcelona and Costa Daurada.

Diputació de Barcelona, through the contracte-programa (subsidy program) established annually, allows the financing of many of the actions developed by Penedès Tourist Board, therefore establishing a primary coordination in management and promotion strategies. 

Currently, Penedès Tourist Board actively participates as a member in:

  • Enoturisme Catalunya, as a wine tourism destination (Agència Catalana de Turisme - Catalunya Tourist Board)
  • Cicloturisme Catalunya, as a biking destination (Agència Catalana de Turisme - Catalunya Tourist Board)
  • Cercle de turisme de Diputació de Barcelona
  • Barcelona Convention Bureau, as a MICE destination in the Barcelona city are and province area of influence
  • Rutas del Vino de España - Wine Routes of Spain, as a certified Wine Route of Spain
Marques turístiques i clubs de producte


Work areas

Penedès Tourist Board prepares an annual action plan which takes into account the public-private interests of the destination. The annual action plan is aimed at different work areas:

  • Management and strategic planning of the destination
  • Destination projects and tourism infrastructure
  • Excellence and competitiveness
  • Promotion and marketing
  • Commercialization
  • Communication
Clusters and destination programs

The active and most relevant clusters and programs managed by Penedès Tourist Board today are:

Wine tourism cluster: PENEDÈS WINE ROUTE
Bike tourism cluster: PENEDÈS 360. 
Program for a sustainable tourism development: BIOSPHERE SUSTAINABLE LIFESTYLE
Tourist welcome program: PIT - PUNTS D'INFORMACIÓ TURÍSTICA
Data and knowledge:TOURIST DATA COLLECTION. On-demand surveys, visitor data collection in wineries and museums, TDS for accommodation services.
RV-Motorhome program: RV PENEDÈS Sites & Vineyards
Creation of viewpoints program: MIRAVINYA PENEDÈS
Walking and biking paths program: NETWORK OF PATHS AND ROUTES IN PENEDÈS
Support to municipalities in tourism management: SHARED TOURISM SPECIALIST


Main attractions

The permanent exhibition at the VINSEUM is dedicated to the vineyard and wine, and the close connection these have with the Penedès region and Catalonia. Your journey starts on the third floor of the Royal Palace and ends with a cava or wine tasting in the tavern of the museum.
Interactive space with audiovisual resources where we explain the town's history, Fil.loxera and Cava.
Sant Martí Sarroca’s medieval church and castle are regarded as an historic and artistic site of national interest.
The Castle of the Holy Cross is a fortified area from the medieval period, first documented in 1037

Where to go


If you need it

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